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2013 Strategic Plan

Strategic Initiatives


1. Educate the public about the library

 

1.1 Objective: Create a comprehensive Marketing Plan.
Details: Establish a budget. Include traditional media, social media, marketing materials, promotional items, etc.
Owner: Sandy Linn
Due Date: January 14, 2014

1.2 Objective: Form a Friends of the Library group.
Details: Establish a steering committee and establish the guidelines for CCPL Friends of the Library. Implement the program.
Owner: Sandy Linn
Due Date: April 2014

 

2. Drive an organizational culture that excels in customer service

 

2.1 Objective: Develop customer service training program for staff.
Details: Not a one-time event. Should include beginner training for new employees and advanced training for experienced employees.
Owner: A.J. Boston
Due Date: February 2014

2.2 Objective: Define core competencies for staff.
Details: Include training to achieve competency. Incorporate into employee scheduling so each shift has needed competencies.
Owner: Mignon Pittman and A.J. Boston
Due Date: December 2013

2.3 Objective: Implement an employee dress code.
Details: Not a uniform. Make it easy for a patron to identify an employee.
Owner: Mignon Pittman
Due Date: July 1, 2014

2.4 Objective: Simplify getting a library card.
Details: Staff will research other library's procedures and establish a new system.
Owner: Mignon Pittman and A.J. Boston
Due Date: June 30, 2014

2.5 Objective: Manager on duty at all times
Details: There will be a trained full-time employee/leader in the library at all times. (Saturday and Sundays)
Owner: Mignon Pittman
Due Date: December 2013

 

3. Define and implement a long term, user focused facility plan


3.1 Objective: Complete a facility needs assessment survey.
Details: Identify target groups, survey format, survey questions, how to reach target groups, and timing. Test survey, execute survey, and analyze results.
Owner: Board Appointed Committee A
Due Date: June 30, 2014

3.2 Objective: Evaluate option of sharing facility with other community service organization(s) to share cost
Details: Analyze results.
Owner: Board Appointed Committee A
Due Date: June 30, 2014

3.3 Objective: Develop a financial plan for expansion.
Details: Evaluate and recommend sources of funding for expansion through a needs assessment.
Owner: Board Appointed Committee B
Due Date: June 30, 2015

 

4. Improve and expand programs, materials, and services


4.1 Objective: Assess impact of current programs and services.
Details: Survey patrons and collect actual use data.
Owner: Library Managers(Mignon, Sandy, A.J., Wyneth)
Due Date: October 2014

4.2 Objective: Expand current program offering.
Details: Integrate with framework established in Strategic Initiative 5. Survey patrons for wants. Consider youth technology programs, off-site programs, multi-lingual services and resources, and children's programming at hours convenient for working parents.
Owner: Sandy Linn
Due Date: November 2014 Execute (February 2014 Plan in place)

4.3 Objective: Explore partnership with Murray Calloway Transit Authority
Details: Improve access for patrons without transportation
Owner: Mignon Pittman
Due Date: August 2013

 

5. Establish framework for self-assessment and identification of best practices


5.1 Objective: Implement best practices
Details: Identify, visit, and benchmark best-in-class libraries. Recommend and implement best practices learned.
Owner: Library Managers(Mignon, Sandy, A.J., Wyneth)
Due Date: February 2014

5.2 Objective: Evaluate and Implement a merit based pay system for all CCPL employees.
Details: Implement a merit based pay system.
Owner: Mignon Pittman and Teresa Betts
Due Date: July 2015

5.3 Objective: Define and implement a professional development program for all employees.
Details: Integrate with customer service and core competencies training.
Owner: Library Managers (Mignon, Sandy, A.J., Wyneth)
Due Date: January 2015

 

Scorecard

 

Progress on the CCPL Strategic Plan will be measured as follows:

  • Review Strategic Plan progress at every Board of Trustees meeting
  • Owners report progress

 

Communication Plan

 

The CCPL Strategic Plan will be communicated to stakeholders as follows:

  • Create Strategic Plan document
    • Mission, Vision, and Values - with signatures
    • Message from Executive Director
    • Message from Board of Trustees
    • Strategy
    • Strategic Initiatives
    • Objectives
  • Review Strategic Plan with all employees
  • Post on website
  • Issue a press release
  • Provide a bound copy to all participants